7 Secret Steps To Creating A High Traffic Blog Post

Posted on 27. Jun, 2011 by Dereck Arreguin in Internet Marketing

A blog is a little more complex than almost any other form of web property out there. Not only are they more interactive, but they are constantly being updated (the good ones) with fresh new ideas and new content. Plus, as the blogging landscape continues to shift and change, one thing still remains the same. A modern blog is a great way to tie everything together (YouTube, Twitter, Facebook, and Flickr).

Today, it’s not uncommon to find individual blog posts, on no-name websites, to compete with big box brands. Now, blog creators can implement a whole host of interactive material to increase their reach and profitability.

This posting is about the 7 Secret Steps To Creating A Hight Traffic Blog Post. It is my goal in this publication to give you not only a proven layout, but also give you a list of things to set into habit, so that every story you write, every blog posting you publish, will have the best chances to continue to generate traffic over the life of your blog. This will undoubtably help you to leverage your time you spent once to capitalize far into the future.

So let’s begin!

1.) Choose A Topic

Usually the biggest problem for most people, is not knowing what to talk about. More times than not, a blog is not optimized to actually fit a certain theme or provide a specific service. But for the sake of simplicity, we’ll use this blog as the example.

There are 4 main topics that this blog covers.

1.) Tools of the trade pertaining to network marketing / internet marketing
2.) Reviews on related companies and or products
3.) How to tutorials for educational purposes
4.) Interviews with leaders in both industries

All an author must do is, pick a particular category and launch the into the process you are learning about right now.

2.) Research The Topic

Once you’ve chosen a topic to cover, make sure to do the research related to it. This is not to be based off of theory or what you think might be (unless you are some kind of life coach). Must have facts and learn the “hidden” language within the topic its self.

For instance, if you were going to write about a network marketing company, you might want to know the many different products it offers (by their name and ingredients), their location, founders, history, market place, compensation plan and so on.

In this process you will uncover target keywords that would be relevant to company participants and or curious outsiders.

Knowing the “hidden” language within that particular group of people or market place will help to establish you as a credible and reliable source of information. This in turn gives you the perception as an authority figure on the subject.

3.) Write The Article

When writing any article, you should always follow a specific pattern. Just as this blog post has been created, it fits and holds true to the entire 7 steps you are learning about.

However, writing articles is simple and has been around since the start of the internet. Not only is this method of publication timeless, but it also is the core foundation to everything shared across the web, and will be in the future as well.

There are 4 requirements you must include when crafting a powerful article. These four requirements are the following:

Use a Proper Article Format
Integrate Copywriting
Always Have a Call To Action
Keyword Research

Probably the most important factor of all the steps located on here is none other than keyword research. The whole objective for to as an online entrepreneur / publisher is to do things once and collect ever growing dividends far into the future.

Not only does this build the blog and you as an authoritative figure, but it also helps you to leverage time for cross referencing and ping backs.

It’s more than likely, that while doing your research on your topic (Step 2), you have uncovered a set of keywords or key phrases used by that niche. It is your job to include those keywords into your post and include them in your “post tags” selection prior to publishing your blog.

For a quick breakdown, consider a prior story on this blog called 3 Powerful Ways To Do Keyword Research. There you will discover modern tools (FREE) that you can use to help you find what keywords might be best for your topic and also help you generate more traffic in the future.

8 Underground Tips To Improve Your Blog SEO is a more recent posting showing you some of the ways you can improve your SEO efforts. Please make sure to jump over there and implement these secrets into your arsenal.

4.) Include Social Media Interaction

No doubt, social media is quickly changing the entire landscape as we know it online. More and more search engines are changing their algorithms to include comments and shares or likes as it relates to social acceptance. In more recent times, Google has even announced the Google+, which is said to act much like facebook’s “like” button.

However, when it applies to your blog posting, you must take it a little future. It is suggested that you include a video and or pictures to better grab your prospects attention and or imagination.

Also consider signing up for our Fan Page Renegade Course. You can learn more about it at: http://www.dereckarreguin.com/7-secretsteps-to-creating-a-high-traffic-blog-post/ or www.FPRenengade.com.

5.) Monetize

When finishing the creation process, always remember to have some form of monetization on your blog post. If you are an experienced internet marketer, you might know this as a link to purchase a product or send people to a capture page. This could be in many forms such as banner ads, affiliate laced hyperlinks, or direction telling someone to head to your affiliate link (masked and forwarded of course).

Of course, this “could” be considered a option for most beginner bloggers. So a viable option would be to include Google AdSense on your pages and posts. That way, even as you generate more and more traffic, you can also generate income as those who travel to your site can click on the ads that run on your page (allowing you to take a piece of the action based on the amount the advertiser paid).

However, this is not a suggested method of monetization. The point and purpose of your blog should be to keep as many eyeballs on your site as possible for as long as possible.

6.) Launch

After all 5 steps prior to this one, you are ready to give it a once over and make any small corrections (or large). Always make sure to “Preview” your posting before you publish the content.

Called revising, make sure to finalize the following things prior to pushing the big green button.

1.) Spelling
2.) Proper picture placement
3.) Functioning videos
4.) Make sure all internal links (links that point to other pages on your blog) are up and working

While missing an occasional misspelled word or should one of these areas be lacking, it won’t ruin the blog posting. However, having an issue with more than one of these, and you might risk the authority you’re looking to create and even worse… sending people screaming for the hills.

7.) Broadcast

Finally, after publishing you award winning content, make sure to broadcast it everywhere you know how.

This could and should mean you send out a notice to your subscriber list (learn how to make a list here), syndicate with a tribe (you could use Onlywire), share on facebook and encourage comments and feed back.

As you can see, creating a compelling article / blog posting is not rocket science. And at first glance, it might actually seem as if it could take all day. And by all means, it might! But that’s in the beginning. Be rest assured, the more and more you continue to do this process over and over again, the quicker you will become and the less time you’ll need to win over your audience.

If you are interested in learning online marketing methods, continue on your learning path and learn how to start marketing online or learn how to build a blog. Both resources will help you to get started, what you’ll have to do and best practices.

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Tags: blog, blog comments, blog layout, blog post, blogger, bloggers, blogging, blogs, create a new blog, design blogs, how to make money blogging, marketing blog, my blog, new blog, site blog, your own blog

21 Responses to “7 Secret Steps To Creating A High Traffic Blog Post”

Sean Smith

03. Sep, 2011

Great article. I am finding that it is not hard to start marketing online with a blog and articles, however, it does take more time than one might think. Keep with it and don’t quit is the strategy I am working with.
“I shall persist until I succeed” – Og Mandino
Thanks for the info.
Sean Smith recently posted..Numis Network Invades the UK

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Dewane Mutunga

17. Aug, 2011

Dereck,

These are all very important aspects of creating a high quality blog post. Keywords and Calls To Actions are paramount in my opinion aside from the great content itself!
Dewane Mutunga recently posted..How To Get Your Email List Started

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CJ Priestley

02. Aug, 2011

Great list Dereck, I have found that for articles or blog posts the hardest part is the research more specifically the keywords. The theory itself is easier said than done but with a high competition its not as easy to rank for those keywords. it is something I am working on and hope to have down to a handful of steps and things to look out for, as well as the right tool to do the research I need for that specific keyword.

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Steve-Personal Success Factors

26. Jul, 2011

Dereck, thanks for a great overview of some of the strategies for writing a great blog post. Copyblogger has some great examples for writing good headlines and balancing that with the need to have good keyword research. I also think that it can be helpful for me to have more of a call to action and to be more sales minded (in a good way) when writing my posts.

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Irene Pereira

06. Jul, 2011

Hey Dereck

A very informative 7 points to attaining a high traffic blog post. You have laid it out there so clearly the important points that will guide you to succeed in blogging. The visual is amazing and how vital it is to when one wants to get the attention it desires. Thanks for a great post…

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Carla McNeil, Social Media Coach & Speaker

06. Jul, 2011

WOW, great information

Excellent resources on the other end of those links!

Love the way you incorporated all the different mediums in this post.

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Kevin Martineau

05. Jul, 2011

Hi Dereck:

You have given an excellent blue print for writing a great post. I believe that checking over your post for mistakes, broken links, etc. is such a simple thing but it is also a HUGE thing. Many people are turned off when they click on a link and it doesn’t work.

Kevin

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Andy Nathan

05. Jul, 2011

Dereck,

Great post! Step 8 would be to rinse and repeat with a new article. Other than awesome post!

Andy

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Dr. Erica Goodstone

02. Jul, 2011

Dereck,
You have shared so many basic, yet often overlooked, tips for creating powerful blog posts. I often write about topics that I have fully researched, but I may inadvertently not pay attention to using enough keywords – especially in the title. And I have often not really thought about the monetizing aspect – giving a call to action. Most of the other items I often include. That’s why your tips are a strong reminder, not just for beginners, to include all those elements for true success.
Erica

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Perry A Davis Jr

01. Jul, 2011

Hello Dereck

Dereck, you accomplished your goal in this publication. The 7 secrets gives not only a layout, but also gives a list of things to set into habit, so that every story one writes, every blog posting one publishes, will have the best chances to continue to generate traffic over the life of your blog. Your video about Social Media shows why your 7 secrets are important. When you combine your 7 Steps with the impact of Social Media help leverage time.

Thanks

Perry A Davis Jr
Music City

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Linnea

30. Jun, 2011

Hi Dereck,

Yet another great, well-thought out post. You’ve provided a super ideas for novices and reminders for the more advanced. I especially enjoyed the video…that’s great one to show how the internet has exploded in growth. Thanks!

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Marc Korn

29. Jun, 2011

Hi Dereck,

Thanks for sharing these7 Powerful tips for generating a high traffic blog post.

Nice job on the internal links to more of your informative posts that I will be sure to check out.

If you want to create avid fans and blog followers, you definitely have to do your research and provide accurate, well thought out information.

But, the most well written blog post will do nothing for you without traffic and you have provided great tips for making sure that your blog post will get eyeballs to it.

Keep on feeding us this great information,
Marc

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Jim Talbott

29. Jun, 2011

Hey Derek ~ Great post. Paying attention to all seven of your bullet points has proved very helpful to me. When I first started blogging I just went to writing and posting. Now I spend time on research, social media (at the suggestion of several interested readers) and keyword research as well. And my oh my what a difference it all makes when you add just a few if not all of these things.

I’m going back to read your article on Keyword research because I believe you can never know too much.
Thanks.

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Joyce Penner

29. Jun, 2011

Dereck. Every time I connect with you in some fashion you impress me with your understanding of the industry and what it takes to create success within that realm. You are one amazing guy and my life has been enriched by knowing you. This blog post is excellent and deserves to be widely distributed.

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Pearly Quah

28. Jun, 2011

Hi Derreck,

Talking about blogs, I want to be very frank here, I have challenges in choosing my topic all the time. I do not understand why I must have a topic first before I could write out the content even if I know that the article is related to my previous post. Maybe, more time needed because I started blogging not long ago.

Today, I am lucky to stop by your post ! This is very informative and the tips given are definitely great !

Thank you

Cheers
Pearly

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John @ Learn About

28. Jun, 2011

Another great post Dereck, loved these 7 steps.

As Mandy mentioned you broke it down very well, it’s perfect because it’s very easy to understand and implement.

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Mandy Swift

28. Jun, 2011

Hi Dereck, loved the post btw and felt compelled to comment. Getting started is definitely the hardest thing and you definitely included the hardest thing first – how to choose a topic! But after that you systematically broke it down so that everything seemed like child’s play. I’ll revisit this on my ‘writer’s block’ days, thanks

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Julieanne van Zyl

28. Jun, 2011

Hi Derek, this is a very informative, educational post. Of course, it applies to article writing as well as blog posting. I love the way you integrate images throughout your post to make it interesting and “catch the eye”!

Regards from Julieanne

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Peter Fuller MBA

28. Jun, 2011

Hey Dereck

Excellent post!

Choosing the right keywords and letting people know you posted a new blog post are very important.

It takes time, but if one is consistent the traffic will flow.

Peter

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Ben

28. Jun, 2011

Getting my blog to stay on topic is my biggest challenge.
I have had days when every article I started writing ended up as being off topic.
But the longer I write the better I get at starting and ending on the same topic as my major blog topic.
Thanks for the tips Dereck
Ben

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marquita herald

27. Jun, 2011

Very thorough article! The only add on I might offer is to remember that the work doesn’t stop once the blog is up and running. It takes time to build a online business (just like one that’s bricks and mortar) and more often than people might think, once you’ve been at it awhile you end up adjusting your target market, or sometimes find you’re real interest lies in a completely different direction. It’s a great journey!

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