How To Build A List – A Real Asset For Your Business

Ask any marketer (online or off) and they’ll tell you that your success and income derives directly on how many contacts you have or make. In the old economic terms, this would generally mean how big your rolodex is. But in todays terms with tools such as the internet, it’s more referred to a “list”.

The direct benefit you receive with modern technology in building a list comes from people adding themselves to your list instead of you adding them. In other words, when building a list in todays terms, people literally sign themselves up to receive your information or promotions.

Why Do You Need An Email List?

Imagine for a moment that you have a nationally syndicated radio station. Now, when ever you (as a talk show host) have an expert on about a certain topic that benefits the crowd, what would you think happens? Well first, you as the host establish a great deal of credibility and secondly, the guest can now help provide new solutions, ideas and even promote products.

In short, with a simple push of a button, you can literally recommend your products, solutions and ideas to a list as big as you can grow it. Quite simply, this means that your reach can extend beyond your state, country, region or continent to the subscribers all over the globe.

Plus, you can automate the entire broadcast of emails with the use of an autoresponder. With the autoresponder, you can literally set your messages and promotions on autopilot that generate you either more exposure or income almost on autopilot (more on this later).

Who To Start Building A List?

In todays modern age, it’s not only easier to broadcast your message, but it’s also far less expensive than traditional marketing methods when building a loyal following of customers and or prospects. There are 3 main pieces to the puzzle that you should know about in order to make this process crystal clear.

Your Autoresponder – A use and recommend Aweber. This is one of the oldest and most respected autoresponder services that handle all of your storage, automation, syndication, statistics, list information and so on. Simplicity and convenience are just some of the benefits offered by Aweber.

An Offer – This id your “bribe” or thing you give away to entice people to join your list. Most often, it will be information relevant to the target market you are in. This could be anything perceived of value to that community.

A Capture Page - A capture page or also called a “squeeze page” is a web property specifically designed for one thing, for your prospects to “opt-in” for your information. This is where you place your offer and tell your viewer exactly what they will get in return for their information. For those who are less interested in jumping elbow deep in code, check out this Easy Squeeze Page Platform.

Basic List Building Formula

Click on the image below to view my overall list building formula. Feel free to print it up and share it with whom you’d like.