Simon Sinek: “If You Don’t Understand People, You Don’t Understand Business”

Posted on 15. Aug, 2011 by in Motivational

Short, seemingly quiet and slim would be a great way to describe a man that has forever changed my view on a few things.

At first, I didn’t know much about this gentleman or even why I should be listening to him. But I was at a major Marketing Conference with thousands of just as eager entrepreneurs hanging on the edge of their seats to hear what the next speaker had to say.

He stood on stage and within a few short minutes, I knew that this guy was delivering a very special and powerful message.

That was last October in Vegas at the Master Marketer Event where I had a chance to meet and hang with Brian Fanale and Norbert Orlewicz. There, he helped us to discover what the term “WHY” in our industry was, and why it was so rarely focused on in the right way.

Up until that point, the description of the first step in this industry (Home Based Business), was to identify the reason why you wanted a business in the first place. What Simon Sinek helped us to understand was… that our WHY had to be much bigger and deeper than that!

He simply asked…

“What made you get out of bed in the morning? Why did you, instead of laying in bed all day, decide to get up and operate in the this world? Because if it wasn’t to better the lives of other people, then it’s time and energy wasted.”

That’s why, when I ran into another one of Simon’s videos, I knew I needed to share some of the power that this (revenge of the nerds looking cast member) had to say. All I can say is… be prepared to be inspired and have your perspective changed on what you stand for, and where you are in your business.

Just as a note, the first 2 1/2 minutes is amazing… just listen.

We need trust.

When we’re surrounded by people who believe what we believe and trust starts to emerge and we trust them and they trust us… we’re more willing to take risks.

We’re more willing to experiment (which requires failure).

We’re more willing to explore and go somewhere where no-one has ever gone before with the confidence that if we fail, if we trip over, if we turn our backs, that those within our community, those who we trust and who trust us, will look after us while we’re gone and will pick us up  when we fall over.

Will help us when we’re hurt. Our very survival depends on it.

Also known of his powerful TED talks Simon Sinek delivers motivational speeches across the globe. In fact, his personal story (surprising enough) may not be all that much different from all of ours. Very powerful indeed and reason enough to listen to the whole thing. Listen, enjoy, learn and grow!

Related content:

  1. Norbert Orlewicz On Being Focused In Your Business
  2. The Undisciplined Gardener
  3. Making It To Events – Brian Fanale & Dereck Arreguin
  4. Joe Rogan For Motivation & Inspiration
  5. Your Most Important 20 Minutes Today
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20 Responses to “Simon Sinek: “If You Don’t Understand People, You Don’t Understand Business””

  1. Liz K: Success From Home Training

    14. Sep, 2011

    Hi Dereck:

    Never heard of Simon Sinek but am glad I know of him now and will start following him. I absolutely love the video. I agree with him when it comes to the power of the group. We do much better when we work with other people as long as we share the same core values. I love the video!

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  2. Stevie@how to get back into dating

    12. Sep, 2011

    I’ll be honest and admit that having read your article I decided I would watch the first 2 1/2 minutes and then form an opinion on the comment section. But after a couple of minutes, I was hooked and then watched the whole video. That was as you say a truly inspirational message.
    Stevie@how to get back into dating recently posted..Don’t Call Me, I’ll Call You!My Profile

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  3. Melodie Kantner

    07. Sep, 2011

    I really enjoyed the video. I know I feel so much more fulfillment when I am helping people. Understanding people is important.
    Melodie Kantner recently posted..How Attraction Marketing Helps You Love What You DoMy Profile

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  4. Willena Flewelling

    06. Sep, 2011

    I don’t think I’ve ever listened to Simon Sinek before. I wonder why?!! He sure touches on a lot of important points in this video. And you’re right… the first few minutes is especially awesome!

    Thanks for sharing!

    Willena Flewelling
    Willena Flewelling recently posted..Overcoming My Fear of CommitmentMy Profile

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  5. Bob Clarke

    06. Sep, 2011

    Hey Dereck!

    I love Simon Sinek! I bought his book about finding your why and I even subscribed to his daily motivational quote in my email. Every day I start with my very own Simon quote!

    Thanks for spotlighting Simon on your blog!
    Bob Clarke recently posted..Ask That Million Dollar Question!My Profile

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  6. Kevin Martineau

    06. Sep, 2011

    Hi Dereck:

    Very inspirational speaker! I agree with him on so many points. I really like that part about trust. Those are awesome words of wisdom.

    Thanks!
    Kevin

    Reply to this comment

  7. Trevor Barrett

    30. Aug, 2011

    Dereck, Simon Sinek is a person that I will be looking out for in the future just like you do.

    When I think about building relationships as a basis for trust all begins in the womb before we are born, we have a bond with our mother which the vast majority of people never lose. She helped us, in fact she was everything to us.

    If we can offer ourselves to help other people in a similar way to a mother helping her child, we will surely get the trust of far more people.
    Trevor Barrett recently posted..Personal Retirement Planning In The 21st CenturyMy Profile

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  8. Barbara Harnsberger

    20. Aug, 2011

    Hello Dereck,
    Wonderful post…thanks for sharing this amazing video. We all need that Trust Factor to move on in our lives.
    Thanks Again,
    Barbara
    Barbara Harnsberger recently posted..Have You Found Your Financial Freedom?My Profile

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  9. Pastor Sherry

    19. Aug, 2011

    Dereck,

    Wow! I don’t usually watch long videos, but I had to watch this one from beginning to end. Very powerful stuff here. The wonderful principle of trust built through common beliefs and values, and helping others as well, is true not only of internet marketing but of church communities too. I found some good insights here.

    By the way, posted by someone who takes their time to help another tribe member, this video is definitely congruent with your own beliefs and practices!
    Pastor Sherry recently posted..You Can Be Free Of Past Destructive Thoughts (Part 5)My Profile

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  10. Loren

    18. Aug, 2011

    Hi Dereck,

    Thanks for sharing this brilliant and truly inspirational video; it is filled with so much valuable information and a great resource to review again and again. I love the question: “What are we doing to help the person next to us?” because that is where we gain our feeling of fulfilment! Being our true, authentic self is vital to consistently building trusting relationships. Just being ourselves and maintaining human interaction really is a beautiful thing, especially today in our industry where it’s so easy to “get lost” behind a computer.

    Loren
    Loren recently posted..Anchor Text For SEOMy Profile

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  11. Holly

    18. Aug, 2011

    To experiment and fail and trust that those around will be ok with that is truly a great ability. We so often dont’ trust because we are afraid of the outcome. When we build groups that have the same beliefs and values, in order to “help” each other fail we can become great. I see this with the community of people in my classes.. together we are a great and accomplish much… Our community is strong! I have heard Simon before and I truly enjoy what he shares. If you don’t know people… well good luck… I am working on “knowing” people! Great post.
    Holly recently posted..What Everyone Should Know About AgingMy Profile

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  12. Joyce Penner

    17. Aug, 2011

    Derek. What can I say. That was absolutely amazing and it resonated deeply with the core of my beliefs as I know it did with yours.

    Thanks Derek, you are onto something good here !
    Joyce
    Joyce Penner recently posted..Does Attraction Marketing really work?My Profile

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  13. Emma

    17. Aug, 2011

    Hi Dereck,

    Thank you so much for sharing this.

    Simon has a great energy! I am watching the entire thing!

    We need to trust, indeed!

    Emma :-)
    Emma recently posted..10 uses for video conferencingMy Profile

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  14. Linnea

    16. Aug, 2011

    Hey Dereck,

    This is a great post! I especially enjoyed the video…watched every moment. Great find that I appreciate your sharing with us. He makes such a compelling argument for authenticity and attracting others of like belief systems. Loved the Harley tattoo example. Thanks so much for this post.
    Linnea recently posted..Three Cool New Google Search FeaturesMy Profile

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  15. Kyle Quinlan

    16. Aug, 2011

    Awesome video here man! It’s all about community and surrounding yourself with like minded people. We are definitely in need of coming together as people. Believe in what you believe in and live by that… people will enter into your life that will help you get to the next level if you use this approach and go about it with an open mind.
    Thanks for sharing Dereck.
    -Kyle Quinlan
    Kyle Quinlan recently posted..You Are Perfect As You Are, So Appreciate What You Have!My Profile

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  16. Jeffrey Sooey

    15. Aug, 2011

    Because WHY always inspire ACTION. :)

    I believe clients’ trust is more valuable to your business than any other commodity.

    Thanks for sharing Dereck..

    Jeff
    Jeffrey Sooey recently posted..How to Become a Career Coach: 2 Paths to Choose FromMy Profile

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  17. Erle

    15. Aug, 2011

    Dereck,
    Very powerful and convincing video. I’ve been away from your blog for a while, and the moment I saw this post, I realized what big mistake that was!

    keep up the great work!

    Looking forward to working together again.
    Erle
    http://www.acctemecula.com/
    Erle recently posted..Hello world!My Profile

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  18. marquita herald

    15. Aug, 2011

    Oh, I love “why” questions! Thanks for this video and inspiration Dereck.
    marquita herald recently posted..Inspire Creativity by Challenging AssumptionsMy Profile

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  19. Aidan Gibson

    15. Aug, 2011

    Thanks for sharing Dereck,

    Being part of a community certainly builds trust. Just like the blogging community. We all have our niche and skills that we share our beliefs, tips and stories.

    I will be adding this blog to my bookmarks for future reference.

    Aidan

    Reply to this comment

  20. Justin Hammonds

    15. Aug, 2011

    This is a great post Mr. Dereck Arreguin. I appreciate the video and this type of information is vital to understanding relationships and thus understanding marketing. By applying what you learn here you then can go much further in your marketing and make a real impact! Thank you again Sir. & God bless.
    Justin Hammonds recently posted..How to Stop Lead Infidelity Without Finding Out The Hard Way The Grass Isn’t Greener on The Other Side of The Funnel!My Profile

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